Painter expresses their thoughts through paintings and collector understands the value through the meaning behind it. Both individuals communicate through a piece of art. Same as the concept of wearing jewellery, it is a form of expression and way to understand one another.

Everyone is unique and have different life experience that create who they are today. Believing that jewellery represents one’s character, The individual society aspire to create statement jewellery that provides a channel for individuals to express themselves freely and at the same time show the best form of themselves.